RescueTag is a practical pendant that can be read using NFC technology. It stores important information such as emergency contacts and medical data and can therefore help save lives.
While other solutions require you to enter your highly private and confidential data on some server—meaning it is no longer fully under your control—RescueTag stores all data exclusively on the pendant itself.
Why protecting health data is so important:
Imagine Anna enters her health data (e.g. blood values, psychological reports, and chronic conditions) into a free health app to track her fitness. However, the app stores all data on servers located in the United States.
A few months later, Anna notices that her health insurance company offers her a new plan with significantly higher premiums. Without her knowledge, her sensitive health data has been analyzed and sold via third parties. A data analytics company has created a risk profile that insurance companies use to identify potentially “expensive” customers.
Since strict GDPR data protection standards do not apply outside the EU, Anna has very limited options to object to the use of her data or to request its deletion.
Conclusion:
Health data is among the most sensitive types of personal information. If it falls into the wrong hands or is processed outside Europe without adequate data protection, this can lead to discrimination, financial disadvantages, and loss of privacy—especially in the context of insurance companies that use such information to assess risk or determine premiums.
This is why RescueTag is a simple yet effective way to provide emergency responders with highly sensitive information without having to entrust that data to unknown third parties. NFC technology requires direct physical proximity to the RescueTag in order to read the stored data.